Marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs. N. Jersey
Prentice Hall
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xv, 624 p. 23 cm |
| ISBN: | 0205158692 |
MARKETING RESEARCH PRINCIPLES AND APPLICATIONS