Engineering for profit successful marketing of high-tech products and systems
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| Format: | Book |
| Published: |
Boca Raton
CRC
1994
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xii, 242 p. 24 cm |
| ISBN: | 0849389747 |
Strategic Marketing for High Technology Products An Integrated Approach