Creative strategy in advertising
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| Main Author: | |
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| Format: | Book |
| Published: |
Belmont, Wadsworth Pub. Co.
1989
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| Edition: | 3rd ed |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiii, 370p. ill. 24cm |
| ISBN: | 0534097804 |
Creative strategy in advertising