Marketing management a strategic approach

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Bibliographic Details
Main Author:	Boyd, Harper W
Other Authors:	Walker, Orville C
Format:	Book
Published:	Homewood, IL Irwin 1990
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.13 \|b .B69
100	1	#	\|a Boyd, Harper W
245	1	1	\|a Marketing management \|b a strategic approach \|c Harper W. Boyd Jr. and Orville C. Walker, Jr
260	#	#	\|a Homewood, IL \|b Irwin \|c 1990
300	#	#	\|a 899 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Walker, Orville C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=243982
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040	#	#	\|a Shah Alam