Marketing management a strategic approach
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| Format: | Unknown |
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Homewood, IL
Irwin
1990
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references |
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| Physical Description: | 899 p. ill. 24 cm |
| ISBN: | 025605827X |
Marketing management a strategic approach with a global orientation 
MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH