Integrated Direct Marketing Techniques and Strategies for Success

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Bibliographic Details
Main Author:	Roman, Ernan (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1988
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.I26 \|b R65 1988
100	1	#	\|a Roman, Ernan \|e author
245	1	1	\|a Integrated Direct Marketing \|b Techniques and Strategies for Success \|c Ernan Roman, Forewords by: Bob Stone and Jim Kobs
264	#	1	\|a New York \|b McGraw-Hill Book Company \|c 1988
264	#	4	\|c ©1988
300	#	#	\|a xx, 239 pages \|b illustrations \|c 23 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliography and index
650	#	0	\|a Direct marketing
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