Integrated Direct Marketing Techniques and Strategies for Success
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill Book Company
1988
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xx, 239 pages illustrations 23 cm |
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Bibliography: | Includes bibliography and index |
ISBN: | 007053599X (hardback) |