Great advertising campaigns goals and accomplishments
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| Format: | Unknown |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | 223p. ill. 24cm |
| ISBN: | 0844233773 |
Great advertising campaigns how they achieve both creative and business objectives 
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ADVERTISING CAMPAIGN STRATEGY A Guide to Marketing Communication Plans