The Handbook of brand management

Show other versions (1)

Saved in:

Bibliographic Details
Main Author:	Arnold, David
Format:	Book
Published:	London Pitman Pub. 1993
Series:	The Financial times series
Subjects:	Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand management
Published: (1998)

Marketing and the brand manager
by: Medcalf, Gordon
Published: (1967)

Brand management a theoretical and practical aproach
by: Riezebos, Rik
Published: (2003)

The employer brand bringing the best of brand management to people at work
by: Barrow, Simon
Published: (2006)

From brand vision to brand evaluation strategically building and sustaining brands
by: Chernatony, Leslie de
Published: (2001)

Product policy and brand management text and cases
by: Chitale, A. K.
Published: (2011)

Strategic brand management
by: Elliott, Richard H.
Published: (2011)

Strategic brand management
by: Elliott, Richard H.
Published: (2007)

Brand meaning
by: Batey, Mark
Published: (2008)

Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing
by: Lehu, Jean-Marc
Published: (2006)

The ultimate book of business brands insights from the world's 50 greatest brands
by: Crainer, Stuart
Published: (2003)

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Positioning the brand an inside-out approach
by: Riezebos, H. J. 1960-

Competitive branding winning in the market place with value-added brands
by: Nilson, Torsten H. 1949-
Published: (1998)

How come your brand isn't working hard enough? the essential guide to brand management
by: Cheverton, Peter
Published: (2002)

Brand positioning strategies for competitive advantage
by: Sengupta, Subroto
Published: (1990)

Branding and sustainable competitive advantage building virtual presence
Published: (2012)

Beyond the brand why engaging the right customers is essential to winning in business
by: Winsor, John 1959-
Published: (2004)

Brand rewired connecting intellectual property, branding, and creativity strategy
by: Chasser, Anne H.
Published: (2010)

Brands a marketing game
by: Chapman, Randall G
Published: (1993)

Brands a marketing game
by: Chapman, Randall G
Published: (1995)

The handbook of brand management
by: Arnold, David
Published: (1992)

Innovation project management handbook
by: McLaughlin, Gregory C., et al.
Published: (2016)

Brand Manners How to create the self-confident organisations to live the brand
by: Pringle, Hamish, et al.
Published: (2003)

Brand manners how to create the self-confident organisation to live the brand
by: Pringle, Hamish
Published: (2001)

Brand breakout how emerging market brands will go global
by: Kumar, Nirmalya, et al.
Published: (2013)

Strategic brand management for B2B markets a road map for organizational transformation
by: Sarin, Sharad
Published: (2010)

Towards effective place brand management branding European cities and regions
Published: (2010)

The economics of quality, grades, and brands
by: Bowbrick, Peter
Published: (1992)

The product manager's handbook the complete product management resource
by: Gorchels, Linda
Published: (2000)

Branding.com online branding for marketing success
by: Kania, Deborah
Published: (2001)

A master class in brand planning the timeless works of Stephen King
by: King, Stephen 1931-
Published: (2007)

Brand marketing building winning brand strategies that deliver value and customer satisfaction
by: Weilbacher, William M
Published: (1993)

Six rules for brand revitalization learn how companies like McDonald's can re-energize their brands
by: Light, Larry
Published: (2009)

The rise of brands
by: Moor, Liz
Published: (2007)

Eating the big fish how challenger brands can compete against brand leaders
by: Adam, Morgan
Published: (1999)

Brand building on the Internet
by: Lindstrom, Martin
Published: (2000)

Romancing the brand how brands create strong, intimate relationships with consumers
by: Halloran, Tim
Published: (2014)

The Real power of brands making brands work for competitive advantage
by: Crainer, Stuart
Published: (1995)

Understanding brands by ten people who do
Published: (1996)