The Handbook of brand management
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Pitman Pub.
1993
|
| Series: | The Financial times series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 020 | # | # | |a 0273605372 |
| 090 | # | # | |a HF5415.15 |b A76 |
| 100 | # | # | |a Arnold, David |
| 245 | # | # | |a The Handbook of brand management |c David Arnold |
| 260 | # | # | |a London |b Pitman Pub. |c 1993 |
| 300 | # | # | |a 253p. |c 24cm |
| 490 | # | # | |a The Financial times series |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Product management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=243266 |
| 964 | # | # | |c BOK |d 01 |
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Brand management