Contemporary marketing

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Bibliographic Details
Main Author:	Boone, Louis E.
Other Authors:	Kurtz, David L.
Format:	Book
Edition:	7th ed.
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-243227
020	#	#	\|a 0030540186
090	0	0	\|a HF5415 \|b B66 1992
100	1	#	\|a Boone, Louis E.
245	1	1	\|a Contemporary marketing \|c Louis E. Boone, David L. Kurtz.
250	#	#	\|a 7th ed.
300	#	#	\|a xxvii, 683p,[49]p. \|b ill.(col.) \|c 28cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Kurtz, David L.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=243227
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.17.2\|\|00300##a002.17.2\|\|00300##b002.17.2\|\|00300##c002.17.2\|\|00500##a002.17.2\|\|