Creating value successful business strategies

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating...

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Bibliographic Details
Main Authors: Mathur, Shiv (Author), Kenyon, Alfred (Author)
Format: Book
Language:English
Published: Oxford Butterworth Heinemann 2001
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Creating value  |b successful business strategies  |c Shiv S. Mathur and Alfred Kenyon 
250 # # |a 2nd ed 
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504 # # |a Includes bibliographical references and index 
520 # # |a 'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout. 
650 # 0 |a Competition 
650 # 0 |a Strategic planning 
700 1 # |a Kenyon, Alfred  |e author 
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