Creating value successful business strategies

• Main Authors: Mathur, Shiv (Author), Kenyon, Alfred (Author)
• Format: Book
• Language: English
• Published: Oxford Butterworth Heinemann 2001
• Edition: 2nd ed
• Subjects: Competition; Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 383 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0750653639; 9780750653633

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.