Consumer behavior concepts and applications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
mcGraw-Hill
1993
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| Edition: | 4th ed |
| Series: | mcGraw-Hill sereis in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0070387672 |
| 090 | 0 | 0 | |a HF5415.32 |b .L68 1993 |
| 100 | 1 | # | |a Loudon, David L |
| 245 | 1 | 1 | |a Consumer behavior |b concepts and applications |c David L. Loudon, Albert J. Della Bitta |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a New York |b mcGraw-Hill |c 1993 |
| 300 | # | # | |a xxiii, 788p. |b ill. |c 27cm |
| 490 | 1 | # | |a mcGraw-Hill sereis in marketing |
| 500 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Consumer behavior |z United States |
| 650 | # | 0 | |a Consumer behavior |
| 700 | 1 | # | |a Della Bitta, Albert J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=242652 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Consumer behavior concepts and applications