Consumer behavior concepts and applications
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
mcGraw-Hill
1993
|
| Edition: | 4th ed |
| Series: | mcGraw-Hill sereis in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxiii, 788p. ill. 27cm |
| ISBN: | 0070387672 |
Consumer behavior concepts and applications