INTERNATIONAL MARKETING
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Illinois
Richard D. Irwin
1983
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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International marketing 
International marketing