INTERNATIONAL MARKETING
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of internatio...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Illinois
Richard D. Irwin
1983
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. |
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| Item Description: | Includes index |
| Physical Description: | xiv, 801 pages illustrations 24cm |
| ISBN: | 0256028443 9780256028447 |
International Marketing