MARKETING PRACTICES AND PRINCIPLES
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Main Authors: | Mason, Ralph E. (Author), Husted, Stewart W. (Author), Mink Rath, Patricia (Author) |
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Other Authors: | Lynch, Richard L. (Contributor) |
Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill Book Company
1986
|
Edition: | Fourth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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