MARKETING PRACTICES AND PRINCIPLES

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Bibliographic Details
Main Authors:	Mason, Ralph E. (Author), Husted, Stewart W. (Author), Mink Rath, Patricia (Author)
Other Authors:	Lynch, Richard L. (Contributor)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1986
Edition:	Fourth Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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