MARKETING PRACTICES AND PRINCIPLES

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Bibliographic Details
Main Authors:	Mason, Ralph E. (Author), Husted, Stewart W. (Author), Mink Rath, Patricia (Author)
Other Authors:	Lynch, Richard L. (Contributor)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Book Company 1986
Edition:	Fourth Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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100	1	#	\|a Mason, Ralph E. \|e author
245	1	1	\|a MARKETING PRACTICES AND PRINCIPLES \|c Ralph E. Mason, Patricia Mink Rath and Stewart W. Husted, CONTRIBUTOR: Richard L. Lynch
250	#	#	\|a Fourth Edition
264	#	1	\|a New York \|b McGraw-Hill Book Company \|c 1986
264	#	4	\|c ©1986
300	#	#	\|a viii, 439 pages \|b illustrations (some colour) \|c 25 cm
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700	1	#	\|a Husted, Stewart W. \|e author
700	1	#	\|a Mink Rath, Patricia \|e author
700	1	#	\|a Lynch, Richard L. \|e contributor
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