MARKETING PRACTICES AND PRINCIPLES

MARKETING PRACTICES AND PRINCIPLES

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Bibliographic Details
Main Authors: Mason, Ralph E. (Author), Husted, Stewart W. (Author), Mink Rath, Patricia (Author)
Other Authors: Lynch, Richard L. (Contributor)
Format: Book
Language:English
Published: New York McGraw-Hill Book Company 1986
Edition:Fourth Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:viii, 439 pages illustrations (some colour) 25 cm
ISBN:0070407053 (hardback)

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