Global marketing management cases and readings

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Bibliographic Details
Other Authors: Buzzell, Robert D., Bartle, Christopher A., Quelch, John A.
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. 1992
Edition:2nd ed.
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Online Access:Click Here to View Status and Holdings.
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245 0 0 |a Global marketing management  |b cases and readings  |c edited by Robert D. Buzzell, John A. Quelch and Christopher A. Bartle 
250 # # |a 2nd ed. 
260 # # |a Reading, Mass.  |b Addison-Wesley Pub.  |c 1992 
300 # # |a xi, 751p.  |c 24 cm 
500 # # |a Includes bibliographical references 
650 # 0 |a Export marketing  |x Management 
700 1 # |a Buzzell, Robert D. 
700 # # |a Bartle, Christopher A. 
700 # # |a Quelch, John A. 
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