Global marketing management cases and readings

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Bibliographic Details
Other Authors: Buzzell, Robert D., Bartle, Christopher A., Quelch, John A.
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. 1992
Edition:2nd ed.
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Description
Item Description:Includes bibliographical references
Physical Description:xi, 751p. 24 cm
ISBN:0201542803