CONSUMER BEHAVIOR IN MARKETING STRATEGY
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| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
1989
New Jersey PRENTICE HALL 1989 ©1989 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 20181012124246 | ||
| 008 | 181112t1989 -US ag# ##001 ##eng#D | ||
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .H68 1989 |
| 100 | 1 | # | |a Howard, John A |e author |
| 245 | 1 | 0 | |a CONSUMER BEHAVIOR IN MARKETING STRATEGY |c JOHN A. HOWARD |
| 260 | # | # | |a New Jersey |b Prentice Hall |c 1989 |
| 264 | # | 1 | |a New Jersey |b PRENTICE HALL |c 1989 |
| 264 | # | 1 | |c ©1989 |
| 300 | # | # | |a xix, 375 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing research |x Computer programs |
| 650 | # | 0 | |a SAS (Computer file) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=240435 |
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Consumer behavior in marketing strategy