CONSUMER BEHAVIOR IN MARKETING STRATEGY
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New Jersey
Prentice Hall
1989
New Jersey PRENTICE HALL 1989 ©1989 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000ntm a2200000#i 4501 | ||
---|---|---|---|
001 | wils-240435 | ||
005 | 20181012124246 | ||
008 | 181112t1989 -US ag# ##001 ##eng#D | ||
020 | # | # | |a 0131696661 |q hardback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.32 |b .H68 1989 |
100 | 1 | # | |a Howard, John A |e author |
245 | 1 | 0 | |a CONSUMER BEHAVIOR IN MARKETING STRATEGY |c JOHN A. HOWARD |
260 | # | # | |a New Jersey |b Prentice Hall |c 1989 |
264 | # | 1 | |a New Jersey |b PRENTICE HALL |c 1989 |
264 | # | 1 | |c ©1989 |
300 | # | # | |a xix, 375 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
546 | # | # | |a In English |
650 | # | 0 | |a Consumer behavior |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Marketing research |x Computer programs |
650 | # | 0 | |a SAS (Computer file) |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=240435 |
964 | # | # | |c BOK |d 01 |