CONSUMER BEHAVIOR IN MARKETING STRATEGY

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Bibliographic Details
Main Author: Howard, John A (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 1989
New Jersey PRENTICE HALL 1989
©1989
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Howard, John A  |e author 
245 1 0 |a CONSUMER BEHAVIOR IN MARKETING STRATEGY  |c JOHN A. HOWARD 
260 # # |a New Jersey  |b Prentice Hall  |c 1989 
264 # 1 |a New Jersey  |b PRENTICE HALL  |c 1989 
264 # 1 |c ©1989 
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500 # # |a Includes index 
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650 # 0 |a Consumer behavior 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Marketing research  |x Computer programs 
650 # 0 |a SAS (Computer file) 
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