Strategic marketing

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Bibliographic Details
Main Author:	Cravens, David W
Format:	Book
Published:	Burr Ridge, Ill. Irwin 1994
Edition:	4th ed
Series:	The Irwin series in marketing
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.135 \|b C72 1994
100	1	#	\|a Cravens, David W
245	1	1	\|a Strategic marketing \|c David W. Cravens
250	#	#	\|a 4th ed
260	#	#	\|a Burr Ridge, Ill. \|b Irwin \|c 1994
300	#	#	\|a xxxi, 811p. \|c 24cm
490	1	#	\|a The Irwin series in marketing
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Decision making
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=239700
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam