Strategic marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | 4th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxxi, 811p. 24cm |
| ISBN: | 0256122121 |
Strategic marketing