Cases in advertising and promotion management

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Bibliographic Details
Main Author:	Quelch, John A
Other Authors:	Farris, Paul
Format:	Book
Published:	Burr Ridge, Ill. Irwin 1994
Edition:	4th ed
Subjects:	Sales promotion
Online Access:	Click Here to View Status and Holdings.
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Cases in advertising and promotion management by Quelch, John A

Published 1991

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Book