Cases in advertising and promotion management
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Burr Ridge, Ill.
Irwin
1994
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-239691 | ||
| 020 | # | # | |a 0256122725 |
| 090 | 0 | 0 | |a HF5823 |b O44 1994 |
| 100 | 1 | # | |a Quelch, John A |
| 245 | 1 | 1 | |a Cases in advertising and promotion management |c John A. Quelch, Paul W. Farris |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Burr Ridge, Ill. |b Irwin |c 1994 |
| 300 | # | # | |a xiii, 746p. |b ill. |c 24cm |
| 500 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Sales promotion |
| 700 | 1 | # | |a Farris, Paul |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=239691 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Cases in advertising and promotion management