Cases in advertising and promotion management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xiii, 746p. ill. 24cm |
| ISBN: | 0256122725 |
Cases in advertising and promotion management