Marketing research in a marketing environment

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Bibliographic Details
Main Author: Dillon, William R
Other Authors: Madden, Thomas J, Firtle, Neil H
Format: Unknown
Published: Burr Ridge, Ill. Irwin 1994
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xxii, 760p. ill. 24cm
ISBN:0256105170