Marketing research in a marketing environment
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxii, 760p. ill. 24cm |
| ISBN: | 0256105170 |
Marketing research in a marketing environment