Marketing management strategies and programs

Marketing management strategies and programs

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Bibliographic Details
Main Author: Guiltinan, Joseph P
Other Authors: Paul, Gordon P
Format: Unknown
Published: New York McGraw-Hill 1994
Edition:5th ed
Series:McGraw-Hill series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xvi, 480p. 24cm
ISBN:0070489718

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