Marketing management strategies and programs
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1994
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| Edition: | 5th ed |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvi, 480p. 24cm |
| ISBN: | 0070489718 |
Marketing management strategies and programs