Strategic management
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Prentice Hall
1989
|
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | x, 405p. 23cm |
| ISBN: | 0138505128 |
The strategic and operational planning of marketing