Cases in marketing management

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Bibliographic Details
Main Author:	Bernhardt, Kenneth L
Other Authors:	Kinnear, Thomas C
Format:	Book
Published:	Burr Ridge, Il Irwin 1994
Edition:	6th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Bernhardt, Kenneth L
245	1	1	\|a Cases in marketing management \|c Kenneth L. Bernhardt and Thomas C. Kinnear
250	#	#	\|a 6th ed
260	#	#	\|a Burr Ridge, Il \|b Irwin \|c 1994
300	#	#	\|a xiv, 754 p. \|b ill. \|c 24 cm
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Kinnear, Thomas C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=238862
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