Social communication in advertising consumption in the mediated marketplace

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Bibliographic Details
Other Authors:	Leiss, William 1939-, Botterill, Jackie
Format:	Unknown
Published:	New York Methuen 2005
Edition:	3rd ed.revised by Jacqueline Botterill
Subjects:	Advertising > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5827 \|b .S63 2005
245	1	0	\|a Social communication in advertising \|b consumption in the mediated marketplace \|c edited by William Leiss ... [et al.]
250	#	#	\|a 3rd ed.revised by Jacqueline Botterill
260	#	#	\|a New York \|b Methuen \|c 2005
300	#	#	\|a 683p. \|b ill. \|c 23 cm
500	#	#	\|a Previous edition entered under William Leiss as author
504	#	#	\|a Includesbibliographical references and index
650	#	0	\|a Advertising \|x Social aspects
700	1	#	\|a Leiss, William \|d 1939-
700	#	#	\|a Botterill, Jackie
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=238612
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