Social communication in advertising consumption in the mediated marketplace
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
New York
Methuen
2005
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| Edition: | 3rd ed.revised by Jacqueline Botterill |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous edition entered under William Leiss as author |
|---|---|
| Physical Description: | 683p. ill. 23 cm |
| Bibliography: | Includesbibliographical references and index |
| ISBN: | 9780415966764 (pbk.) 0415966760 (pbk.) 9780416012019 0416012019 |
Social communication in advertising consumption in the mediated marketplace