Marketing management strategy, planning, and implementation
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, Ill.
Richard D. Irwin
1985
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-238579 | ||
| 005 | 20243110130 | ||
| 020 | # | # | |a 0256031541 |
| 090 | 0 | 0 | |a HF5415.13 |b .S45 1985 |
| 100 | 1 | # | |a Shapiro, Benson P |
| 245 | 1 | 1 | |a Marketing management |b strategy, planning, and implementation |c Benson P. Shapiro, Robert J. Dolan and John A. Quelch |
| 260 | # | # | |a Homewood, Ill. |b Richard D. Irwin |c 1985 |
| 300 | # | # | |a xi, 820 p. |b ill. |c 24 cm |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Quelch, John A |
| 700 | # | # | |a Dolan, Robert J |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=238579 |
| 964 | # | # | |c BOK |d 01 |
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Marketing management