Marketing management strategy, planning, and implementation

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Bibliographic Details
Main Author:	Shapiro, Benson P
Other Authors:	Quelch, John A, Dolan, Robert J
Format:	Book
Published:	Homewood, Ill. Richard D. Irwin 1985
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256031541
090	0	0	\|a HF5415.13 \|b .S45 1985
100	1	#	\|a Shapiro, Benson P
245	1	1	\|a Marketing management \|b strategy, planning, and implementation \|c Benson P. Shapiro, Robert J. Dolan and John A. Quelch
260	#	#	\|a Homewood, Ill. \|b Richard D. Irwin \|c 1985
300	#	#	\|a xi, 820 p. \|b ill. \|c 24 cm
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Quelch, John A
700	#	#	\|a Dolan, Robert J
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=238579
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040	#	#	\|a Shah Alam