Marketing management strategy, planning, and implementation
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Homewood, Ill.
Richard D. Irwin
1985
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 820 p. ill. 24 cm |
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| ISBN: | 0256031541 |
Marketing management