Cases in marketing management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
John Wiley and Son
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 597 p. 25 cm |
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| ISBN: | 0471547468 |
Marketing management text and cases 
BASIC MARKETING MANAGEMENT