Contemporary advertising
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Main Author: | Arens, William F |
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Other Authors: | Bovee, Courtland L |
Format: | Book |
Published: |
Burr Ridge,Ill.
Irwin
1994
|
Edition: | 5th ed |
Series: | Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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