Contemporary advertising
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Burr Ridge,Ill.
Irwin
1994
|
| Edition: | 5th ed |
| Series: | Irwin series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-237000 | ||
| 020 | # | # | |a 025613412X |
| 090 | 0 | 0 | |a HF5821 |b .A73 1994 |
| 100 | 1 | # | |a Arens, William F |
| 245 | 1 | 1 | |a Contemporary advertising |c William F. Arens and Courtland L. Bovee |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Burr Ridge,Ill. |b Irwin |c 1994 |
| 300 | # | # | |a xxx,718p. |b ill. (some col.) |c 29cm |
| 490 | 1 | # | |a Irwin series in marketing |
| 500 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Bovee, Courtland L |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=237000 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Contemporary advertising