Contemporary advertising

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Bibliographic Details
Main Author: Arens, William F
Other Authors: Bovee, Courtland L
Format: Unknown
Published: Burr Ridge,Ill. Irwin 1994
Edition:5th ed
Series:Irwin series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and indexes
Physical Description:xxx,718p. ill. (some col.) 29cm
ISBN:025613412X