Basic marketing a global-managerial approach

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Bibliographic Details
Main Author:	MacCarthy, E. Jerome
Other Authors:	Perreault, William D
Format:	Book
Published:	Homewood, IL Irwin 1993
Edition:	11th ed
Series:	The Irwin series in marketing
Subjects:	Marketing > Management Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a MacCarthy, E. Jerome
245	1	1	\|a Basic marketing \|b a global-managerial approach \|c E. Jerome McCarthy, William D. Perreault, Jr
250	#	#	\|a 11th ed
260	#	#	\|a Homewood, IL \|b Irwin \|c 1993
300	#	#	\|a xxii, 792p. \|b ill.(col.) \|c 27cm
490	1	#	\|a The Irwin series in marketing
500	#	#	\|a Includes bibliographical references (p. 723-760) and indexes
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Management \|z United States
700	1	#	\|a Perreault, William D
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=236585
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