Basic marketing a global-managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1993
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| Edition: | 11th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references (p. 723-760) and indexes |
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| Physical Description: | xxii, 792p. ill.(col.) 27cm |
| ISBN: | 0256128774 |
Basic marketing a managerial approach