Consumer behaviour marketing strategy perspectives

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Bibliographic Details
Main Author:	Peter, J. Paul (Author)
Other Authors:	Olson, Jerry C
Format:	Book
Published:	Homewood,Ill. Irwin 1987
Subjects:	Consumers Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415 \|b .P47 1987
100	1	#	\|a Peter, J. Paul \|e author
245	1	1	\|a Consumer behaviour \|b marketing strategy perspectives \|c J. Paul Peter, Jerry C. Olson
260	#	#	\|a Homewood,Ill. \|b Irwin \|c 1987
300	#	#	\|a xvii, 698p. \|b ill.(some col.) \|c 24cm
500	#	#	\|a Includes index
650	#	0	\|a Consumers
650	#	0	\|a Marketing
700	1	#	\|a Olson, Jerry C
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=234985
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam