Evaluating press coverage a practical guide to measurement and cost effectiveness

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Bibliographic Details
Main Author:	Phillips, David
Format:	Unknown
Published:	London Kogan Page 1992
Subjects:	Public relations Press conferences
Online Access:	Click Here to View Status and Holdings.
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001	wils-234893
020	#	#	\|a 0749405309
090	0	0	\|a HM263 \|b P34
100	1	#	\|a Phillips, David
245	1	1	\|a Evaluating press coverage \|b a practical guide to measurement and cost effectiveness \|c David Phillips
260	#	#	\|a London \|b Kogan Page \|c 1992
300	#	#	\|a 249p. \|b ill. \|c 24cm
500	#	#	\|a Includes index
650	#	0	\|a Public relations
650	#	0	\|a Press conferences
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=234893
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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