Marketing an introduction

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1990
Edition:	2nd ed
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0135588839
090	0	0	\|a HF5415 \|b .K67 1990
100	1	#	\|a Kotler, Philip
245	1	1	\|a Marketing \|b an introduction \|c Philip Kotler, Gary Armstrong
250	#	#	\|a 2nd ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1990
300	#	#	\|a xxiv, 592p. \|b ill.(some col.) \|c 29cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Armstrong, Gary
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=234032
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam