Marketing an introduction

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice Hall 1990
Edition:2nd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references and index
Physical Description:xxiv, 592p. ill.(some col.) 29cm
ISBN:0135588839