Marketing a global perspective
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| Format: | Unknown |
| Published: |
London
Pitman
1993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | vii, 383 p. 25 cm |
| ISBN: | 0273037935 |
Business marketing a global perspective 
PRINCIPLES OF MARKETING A GLOBAL PERSPECTIVE