International business text and cases

A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject...

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Bibliographic Details
Format: Book
Language:English
Published: London Pitman Publishing 1993
©1993
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0273601482  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5351  |b I57 1993 
245 1 1 |a International business  |b text and cases  |c edited by Jill Preston 
264 # 1 |a London  |b Pitman Publishing  |c 1993 
264 # 1 |c ©1993 
300 # # |a 312pages  |c 25cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 3 # |a A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales. 
546 # # |a Text in english 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=232203 
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