International business text and cases

A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject...

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Bibliographic Details
Format: Book
Language:English
Published: London Pitman Publishing 1993
©1993
Online Access:Click Here to View Status and Holdings.
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Summary:A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales.
Item Description:Includes index
Physical Description:312pages 25cm
ISBN:0273601482